We are excited to announce it’s nearly ready !! Once the labels are finalised the shampoo will be ready for sale hopefully around the 12th October 2019.
Since Bria Organics began back in 2008, customers have literally begged us to produce a shampoo. They loved the results of our Balm, Skin Cream, Bath Oil and Body Oil – the products were the answer to many a skin problem – and we’ve become trusted by thousands over the past ten years as experts in sensitive skin. But a gentle allergen free shampoo was a big ask!
As was the case when we devised our hero product, the Relief Repair Replenish Balm, we strive to make products that are more effective, honest and completely different to anything currently available.
Our main aim was to make a shampoo that works but that is also truly as allergen free as possible.
However as you know it’s not easy to find a gentle cleanser but using our personal experience of sensitive skin and eczema, enlisting the help of a cosmetic scientist, researching and tested ingredients we finally have a unique formula we think you will love.
We did this in following ways:
Only adding the gentlest plant ingredients available to us
Using a COSMOS approved plant preservative
Keeping the ingredients list to only 8 plant based ingredients – using organic where possible
Avoiding common allergens (even those that other companies use and claim to be suitable for sensitive skin)
Avoiding ingredients our customers have told us they are allergic/sensitive to
Making it fragrance free
What our testers have said so far:
“I used it for a week and my dry scalp cleared up. The dry skin came back once I started using my regular shampoo again. It worked better and was way more gentle than anti-dandruff shampoo from the chemist”
“Worked better than a thickening shampoo”
We still think it’s important to be aware that anyone can be sensitive to anything but certain ingredients are more problematic than others. We talk more about this later.
We also think it’s important to be aware that dandruff/cradle cap/dry skin conditions on the scalp may need treating directly with a moisturiser rather than hoping a shampoo will moisturise the scalp sufficiently.
Shampoos are generally designed to cleanse therefore won’t necessarily moisturise the scalp. We do use moisturising oils such as Organic Castor and Organic Glycerine in our shampoo but you still may need to apply a moisturiser directly to the scalp. The Balm works wonders for this.
So what should it do?
- The shampoo should stop dry skin from forming and prevent it from building up
- Cause less irritation to sensitive skin on the scalp as well as the face & body
So who/what is it for?
- Anyone with eczema/psoriasis prone skin
- Dry, itchy, irritated scalp
- People with sensitive skin anywhere
- People affected by the irritating effects of shampoo getting on the skin when washing hair in the shower or bath. Even if you don’t suffer from a dry, irritated scalp it’s worth trying because say for example you shampoo in the shower or bath then the residue will get onto the rest of your body. If you have sensitive, eczema prone skin then it may well cause problems or make skin conditions worse. Some customers are already aware of this and have to wash their hair over a sink to stop this happening. Hopefully no more with our shampoo.
- Beards – we hear they can get pretty itchy too !
- If you want plastic free packaging – we only use glass bottles and aluminium lids
With the shampoo it’s almost as important to consider what isn’t in rather than what is in.
The main thing is that it is fragrance free. Too often we see products with fragrance in marketed towards sensitive skin and eczema prone skin. It’s often one of the first things GP’s will tell you to avoid.
The ingredients below in bold are commonly found in ‘gentle’ and ‘natural’ products marketed to babies, children & sensitive skin prone to eczema but they have to be included on the ingredients list as they are known allergens!!
- Alpha isomethylionone
- Amyl cinnamal
- Amylcinnamyl alcohol
- Anisyl alcohol
- Benzyl alcohol
- Benzyl benzoate
- Benzyl cinnamate
- Benzyl salicylate
- Butylphenyl methylpropional (Lilial)
- Cinnamyl alcohol
- Hexyl cinnamal
- Hydroxyisohexyl 3-cyclohexene carboxaldehyde (Lyral)
- Methyl 2-octynoate
- Evernia furfuracea (Treemoss) extract
- Evernia prunastri (Oakmoss) extract
The fragrance allergens linalool and limonene are found in essential oils, yes they are natural but they are limited in cosmetics by EU Cosmetic Regulations as they are known allergens.
The allergenic substances above must appear on the label if:
- The concentration is higher than 0.01% in a rinse-off product, e.g. a shampoo.
- The concentration is higher than 0.001% in a leave-on product, e.g. a cream.
This means they could still be present under these quantities but not declared on the label – so another reason to choose products free from essential oils/fragrance free. And products made out of the EU? – Who knows as the regulations are less strict. The USA, for example, ban only 11 ingredients where as the EU ban 1300.