With a family history of eczema including myself, my husband and newborn I’d tried everything on the market for eczema including prescribed and natural products before making my own!
So at Bria we understand customers are wary of trying new skin products and we know not all natural products are suitable for sensitive skin which is why we made ours different.
Generally our customers come to us because they often react to prescribed products or other natural products. In fact our customers include GP’s, those referred from GP’s, dermatologists, herbal practitioners, reflexologists and more.
We have been selling our Relief Repair Replenish range for dry skin prone to eczema, psoriasis and dermatitis since 2008, in this time we have built up hundreds of positive comments which you can read on our website.
Some customers find an immediate improvement from the first application. Others, who may have several allergies affecting their skin find they need to use something longer term. It’s worth persevering with natural products over non-natural, as there is little in the commonly used paraffin based products that will help the skin long term.
As well as immediate moisturising effects, the natural oils add vitamins and fatty acids to the skin which many other products do not offer.
Applying creams rich in vitamins and fatty acids should help improve your skin over time. Our doctor told me my son would not grow out of his eczema as it was so severe but now his skin is clear and shows no signs that he ever had eczema.
In particular we use Borage Oil as it has the highest known concentration of GLA (Gamma Linolenic Acid) a fatty acid that eczema prone skin often lacks.
Look at skincare the same as you would food and we all know that fresh, unprocessed foods are better for health.
It’s almost as important to consider what’s NOT in our products as well as what’s in.
Minimal ingredients maximum impact
Less is more – definitely the case when dealing with sensitive skin. Our stance is, if it isn’t going to benefit your skin, then it won’t be added.
Using fewer ingredients minimises the chance of sensitivity – why use three oils in one product to soothe when one is enough? Our ingredients are effective but straightforward – simply plant oils, beeswax and shea butter!
For example, our Bath Oil contains only three ingredients: oils known to soothe, heal and moisturise.
It was also featured by highly regarded beauty editor Kate Shapland in the Telegraph Magazine as a beauty best buy!
A product can be labelled as natural and/or organic yet still contain some common irritants such as preservatives and essential oils, which we avoid in our Relief Repair Replenish range.
We’re proud to be different without compromising effectiveness and avoiding the following commonly found in other products aimed at sensitive skin:
It’s understandable to think that olive oil would be good for the skin as most of us use it as a cooking oil for health benefits. Also health visitors and midwives recommend using this on babies’ skin as its pure, natural and moisturising.
This is true but it contains a high level of Oleic acid which can damage the skin barrier making it more prone to moisture loss which is why we’d recommend avoiding products with olive oil in.
All cosmetic/skincare products have to be tested to EU regulations which assess a product for safety and also to identify allergens found in natural ingredients.
As such product labels must declare fragrance allergens if they have more than 0.001% (in a leave on product ie a skin cream) Lavender for example contains fragrance allergens, one being linalool, so for this reason we’d advise to avoid Lavender and products with Lavender essential oil in.
We are happy to report that none of our products in the Relief Repair Replenish range contain any ingredients containing allergens found under EU regulations.
In short it is known to kill skin cells and damage the skin barrier, it’s not a necessary ingredient for skin health. It’s added for commercial reasons over any real benefit and we won’t compromise on this!
Water in products can cause irritations too so as ever we advise avoiding moisturisers with water in (or aqua) for two reasons:
- You will be paying mostly for the water! Cosmetic regulations state ingredients must be listed in volume order so you will commonly find water first, which will have no benefit on the skin!
- If you add water then you need to add a preservative or sell products with a very short shelf life which most companies don’t want to do.
We also don’t use preservatives because we know even natural ones such as potassium sorbate can cause sensitivity. Also as preservatives are not essential in non-water based products we don’t need to use them.
Again they are added so that companies can sell more, extend the shelf life of their products and produce in huge quantities.
We may add water to some of our new products but only our body washes and shampoos (as we believe water has no place in a moisturiser) but will sell them with a limited shelf life rather than add a preservative.
We prefer keeping things fresh by making small batches every week or so.
Don’t be afraid to keep going back to your GP for advice, you can even take our products along and use them under your GP’s guidance. Skin problems can take on many different appearances and may need specific medication for infections etc, so always seek medical advice.
I was fortunate that my GP was also a Dermatologist and she actually advised that my son could react to any of the creams she prescribed, telling me there were lots to choose from and it was a case of finding a suitable one. To do this she advised using one product on one area at a time to monitor the effects.
Until next time don’t hesitate to get in touch with Polly our Studio Manager, Betti in Sales or myself. We’re happy to chat on (0191) 4472121 or email us on firstname.lastname@example.org
You can also check out our website. Our customer testimonials and press reviews are worth looking over at www.briaorganics.com
Once again, we will say this a lot but everyone is different, everyone’s skin is different and allergies can come and go. We are not medically qualified, nor should this advice replace medical advice which should be sought for medical conditions such as eczema.
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