Bria Organics

Natural skincare

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Hypoallergenic Dry, Itchy, Irritated Scalp Shampoo

We are excited to announce it’s nearly ready !! Once the labels are finalised the shampoo will be ready for sale hopefully around the 12th October 2019.

Since Bria Organics began back in 2008, customers have literally begged us to produce a shampoo. They loved the results of our Balm, Skin Cream, Bath Oil and Body Oil – the products were the answer to many a skin problem – and we’ve become trusted by thousands over the past ten years as experts in sensitive skin. But a gentle allergen free shampoo was a big ask!

As was the case when we devised our hero product, the Relief Repair Replenish Balm, we strive to make products that are more effective, honest and completely different to anything currently available.

Our main aim was to make a shampoo that works but that is also truly as allergen free as possible.

However as you know it’s not easy to find a gentle cleanser but using our personal experience of sensitive skin and eczema,  enlisting the help of a cosmetic scientist, researching and tested ingredients we finally have a unique formula we think you will love.

We did this in following ways:

Only adding the gentlest plant ingredients available to us

Using a COSMOS approved plant preservative

Keeping the ingredients list to only 8 plant based ingredients – using organic where possible

Avoiding common allergens (even those that other companies use and claim to be suitable for sensitive skin)

Avoiding ingredients our customers have told us they are allergic/sensitive to

Making it fragrance free 


What our testers have said so far:

“I used it for a week and my dry scalp cleared up. The dry skin came back once I started using my regular shampoo again. It worked better and was way more gentle than anti-dandruff shampoo from the chemist” 


“Worked better than a thickening shampoo” 


We still think it’s important to be aware that anyone can be sensitive to anything but certain ingredients are more problematic than others.  We talk more about this later.

We also think it’s important to be aware that dandruff/cradle cap/dry skin conditions on the scalp may need treating directly with a moisturiser rather than hoping a shampoo will moisturise the scalp sufficiently.

Shampoos are generally designed to cleanse therefore won’t necessarily moisturise the scalp. We do use moisturising oils such as Organic Castor and  Organic Glycerine in our shampoo but you still may need to apply a moisturiser directly to the scalp. The Balm works wonders for this.


So what should it do? 

  • The shampoo should stop dry skin from forming and prevent it from building up
  • Cause less irritation to sensitive skin on the scalp as well as the face & body


So who/what is it for? 

  • Anyone with eczema/psoriasis prone skin
  • Dry, itchy, irritated scalp
  • People with sensitive skin anywhere
  • People affected by the irritating effects of shampoo getting on the skin when washing hair in the shower or bath. Even if you don’t suffer from a dry, irritated scalp it’s worth trying because say for example you shampoo in the shower or bath then the residue will get onto the rest of your body. If you have sensitive, eczema prone skin then it may well cause problems or make skin conditions worse. Some customers are already aware of this and have to wash their hair over a sink to stop this happening. Hopefully no more with our shampoo.
  • Beards – we hear they can get pretty itchy too !
  • If you want plastic free packaging – we only use glass bottles and aluminium lids

With the shampoo it’s almost as important to consider what isn’t in rather than what is in.

The main thing is that it is fragrance free.  Too often we see products with fragrance in marketed towards sensitive skin and eczema prone skin. It’s often one of the first things GP’s will tell you to avoid.

The ingredients below in bold are commonly found in ‘gentle’ and ‘natural’ products marketed to babies, children & sensitive skin prone to eczema but they have to be included on the ingredients list as they are known allergens!!

  • Alpha isomethylionone
  • Amyl cinnamal
  • Amylcinnamyl alcohol
  • Anisyl alcohol
  • Benzyl alcohol
  • Benzyl benzoate
  • Benzyl cinnamate
  • Benzyl salicylate
  • Butylphenyl methylpropional (Lilial)
  • Cinnamal
  • Cinnamyl alcohol
  • Citral
  • Citronellol
  • Coumarin
  • Eugenol
  • Farnesol
  • Geraniol
  • Hexyl cinnamal
  • Hydroxycitronellal
  • Hydroxyisohexyl 3-cyclohexene carboxaldehyde (Lyral)
  • Isoeugenol
  • Limonene
  • Linalool
  • Methyl 2-octynoate
  • Evernia furfuracea (Treemoss) extract
  • Evernia prunastri (Oakmoss) extract


The fragrance allergens linalool and limonene are found in essential oils, yes they are natural but they are limited in cosmetics by EU Cosmetic Regulations as they are known allergens.

The allergenic substances above must appear on the label if:

  • The concentration is higher than 0.01% in a rinse-off product, e.g. a shampoo.
  • The concentration is higher than 0.001% in a leave-on product, e.g. a cream.

This means they could still be present under these quantities but not declared on the label – so another reason to choose products free from essential oils/fragrance free. And products made out of the EU? – Who knows as the regulations are less strict. The USA, for example, ban only 11 ingredients where as the EU ban 1300.





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Testimonial: Daniel Maxwell, Practitioner of Chinese Medicine

Our products have been used alongside alternative medicines by Chinese Medicine Practitioner, Daniel Maxwell. He used our products to compliment his treatments, and told us why:

“As a practitioner of Chinese medicine, I have found Bria Organic Balm to be an excellent topical application for the treatment of dry, inflammatory skin conditions, particularly eczema, and particularly amongst children. Its virtues as I understand them are as follows:

  • It is moisturising without suffocating the skin. This is therapeutically important because not all dry skin conditions are due to actual dryness. According to Chinese medicine the reasons why skin can become dry, itchy and inflamed vary greatly. For example eczema in young children is frequently due to fluids becoming blocked under the skin (‘dampness’ in Chinese medicine terminology); this prevents the blood from properly nourishing the skin, and thus causes the heat, itching, dryness and redness that characterises eczema. Bria Organic Balm can be applied to this type of skin problem to keep the skin supple and prevent further dryness, without preventing the skin from breathing (thus keeping the heat and redness in and the fluids stuck).
  • It provides an alternative to the mineral oil products that currently make up the bulk of current conventional topical medical treatments. These paraffin-based products are ubiquitous, and come in many forms. And whilst they can certainly be less allergenic than some of the ‘natural’ products on the market, in many people they seem to actually aggravate dryness. A patient I recently treated had extremely painful, dry, cracked fingers, and only needed to withdraw from the mineral oil products and steroid creams he had been using for the previous few years – in conjunction with Bria Organic Balm application – and his hands began to heal up.
  • It helps to prevent infection. In many cases of eczema, the continuous cracking of the skin easily causes opportunistic infection by the bacteria that tend to colonise the skin of certain people. The chickweed in Bria Organic Balm seems to help prevent such opportunistic infections.
  • It reduces inflammation. If Bria Organic Balm is used in conjunction with therapy that addresses the root cause of the condition (often internal, which is why many skin conditions will not resolve with topical application alone), it can be used as an alternative to topical steroid creams. Obviously with severe skin conditions it is unwise to immediately withdraw from steroid creams without proper supervision, and such conditions usually need appropriate internal treatment from a skilled practitioner).

In my opinion Bria Organic Balm is one of the best topical applications on the market, and I thoroughly recommend it for people with dry, inflammatory skin conditions.”

Daniel Maxwell M.A. (Cantab), M.Sc., Lic.Ac., MBAcC, MRCHM
Practitioner of Chinese Medicine
London Acupuncture Clinic, 126 Harley Street, London W1G 7JS
Editor of The Journal of Chinese Medicine